
Brand Identity
Our Services
How we Approach Brand Identity Design
Our Brand Identity Design service follows a structure that we have developed over 12 years researching and delivering for clients:
Evaluate – Define – Develop – Express
We can apply this to brand creation, rebrands, event branding, as well as research and discovery sessions to explore your brands strengths and weaknesses, and re-establishing existing brand guidelines and principles.

Brand Startup:
Creating a visual identity starts with us working together to evaluate your needs and discover who you are. This process allows us to understand your ethos and values, customers and markets, ambitions and challenges. We find that this helps our clients establish clarity and gain further understanding about themselves also.




Rebrand:
Creating a visual identity starts with us working together to evaluate your needs and discover who you are. This process allows us to understand your ethos and values, customers and markets, ambitions and challenges. We find that this helps our clients establish clarity and gain further understanding about themselves also.




Re-establish:
Creating a visual identity starts with us working together to evaluate your needs and discover who you are. This process allows us to understand your ethos and values, customers and markets, ambitions and challenges. We find that this helps our clients establish clarity and gain further understanding about themselves also.




Exploration:
Creating a visual identity starts with us working together to evaluate your needs and discover who you are. This process allows us to understand your ethos and values, customers and markets, ambitions and challenges. We find that this helps our clients establish clarity and gain further understanding about themselves also.




Case Studies
Working with Tide & Tor
Check out our case studies for an in-depth look at what it’s like working with us.
We don’t have a one size fits all approach, and with nearly 15 years experience designing for clients in different sectors, with different ambitions, and different audiences, we strive for different solutions.
Our Other Services
Brand Research
We have worked with charities, universities, trade businesses, and retail to help them define their core values, beliefs, strengths, target audience and position.
Insight leads everything we do, ensuring our work for you is not just creative, but considered. Understanding is foundational. We dive deep into your landscape, audience, and ambitions, mapping the currents that shape your brand.
Brand Expression
We have worked with charities, universities, trade businesses, and retail to help them define their core values, beliefs, strengths, target audience and position.
Insight leads everything we do, ensuring our work for you is not just creative, but considered. Understanding is foundational. We dive deep into your landscape, audience, and ambitions, mapping the currents that shape your brand.

“The logo exceeded our expectations. Strategic and creative, delivering work we simply couldn’t have imagined ourselves.”
– HOE Neighbourhood Forum




