Brand Expression
Our Services
How we Approach Brand Identity Design
A brand identity
The Solution
What makes this project extra special, is how receiving a gift from a previous client, a Tony Robinson tour of Plymouth, led us to the Eddystone Lighthouse Pavement.
The lighthouse was heralded because it was the first time a dovetail joint construction method had been used in this way. The joints offered superior strength, which was especially important with the lighthouse situated approx 15 miles out into
Discovering this element and its significance, it felt like a perfect embodiment of what the forum was attempting to achieve.
Togetherness, new ideas, and strong foundations.
The pavement is situated in Plymouth on the outskirts of the Hoe and opposite the Plymouth Pavillions. It shows the construction of the Eddystone Lighthouse dovetail joints, a first of its kind for this application. The interlocking stones provided strength, and we felt, perfectly, symbolised qualities the forum hoped to also demonstrate.
Lighthouse Plan images courtesy of:
Case Studies
Working with Tide & Tor
Check out our case studies for an in-depth look at what it’s like working with us.
We don’t have a one size fits all approach, and with nearly 15 years experience designing for clients in different sectors, with different ambitions, and different audiences, we strive for different solutions.
“The logo exceeded our expectations. Strategic and creative, delivering work we simply couldn’t have imagined ourselves.”
– HOE Neighbourhood Forum
Our Services
Brand Research
We have worked with charities, universities, trade businesses, and retail to help them define their core values, beliefs, strengths, target audience and position.
Insight leads everything we do, ensuring our work for you is not just creative, but considered. Understanding is foundational. We dive deep into your landscape, audience, and ambitions, mapping the currents that shape your brand.
Our Services
Brand Expression
We have worked with charities, universities, trade businesses, and retail to help them define their core values, beliefs, strengths, target audience and position.
Insight leads everything we do, ensuring our work for you is not just creative, but considered. Understanding is foundational. We dive deep into your landscape, audience, and ambitions, mapping the currents that shape your brand.
